Animals all over the world are facing a dilemma...being stigmatized by their breed or species, sometimes, even color of fur. This campaign is meant to fight the stigma that these animals face every day that prevent them from being adoptable or live a happy life with a loving family. Humane Society International is a great organization to help animals find a happy home and give them quality care, so it was quite an obvious choice to use their brand for this campaign.
Here, we have the main ad for the pit bull stigmas.
I even created an opposite version for acetate page mockups in magazines.
This is what the billboard ad would look like.
This is one of the most stigmatized animals out there...pet rats and mice! They're super smart and caring!
Again, creating an opposite version for the acetate magazine ad.
This is the banner ad that would depict a stigmatized pit bull being called over by a human and jumping out of the labels.
